Hello, I’m Johan.

Hello, I’m Johan.

Hello, I’m Johan.

I'm a Product Designer & Workshop Facilitator.

I'm a Product Designer & Workshop Facilitator.

I'm a Product Designer & Workshop Facilitator.

  • "Johan is an absolute machine. We came to him with a clear message but a loose design brief, basically just “make my website look expensive,” and he nailed it. The result was a beautiful website we were excited to share before it was even finished. Working with him was so smooth, fast, and he made the whole process feel effortless. The response from clients has been amazing. Would work with him again in a heartbeat."

    Jonathan Courtney

    Jonathan Courtney

    CEO, AJ&Smart

  • "Johan and I worked together on several fast-paced design consulting projects. He's an incredible designer: Strong conceptual skills, technical understanding, and also very fast and meticulous in execution. Maybe most importantly, though: He is so nice. He's super easy to work with, even under pressure and in stressful situations. I consider myself lucky for having had the opportunity to work with Johan and would recommend him to anyone who needs a high caliber designer!"

    Tim Höfer

    Head of Product Design, AJ&Smart

  • "Johan helped guide large teams through complex challenges with a steady hand during our Innovation Bootcamp. Thanks to well-designed workshop setups, we got clear results in just a few hours of focused work."

    Linda Fragner

    Innovation Lead, Scania

  • "Johan has been instrumental in rationalising the complexities of authorization into a workflow and user experience which all our users can understand. Through multiple design sprints, workshops and prototyping his process has been thorough and the outputs polished and ready to go into development straight away."

    Alex Olivier

    Head of Product, Cerbos

  • "Johan's Growth Hacking Workshop was great for our team. His approach brought clarity and focus to our onboarding strategy, enabling us to better understand and meet our users' needs. The workshop helped our product team narrow down a vast set of problems and ideas to a manageable few experiments. This helped create an amazing team focus and maximized their effectiveness."

    Marvin Johnson

    Director of Product Management, Qapital

  • ''I thought I was ok at running a workshop until I realised there are master facilitators who are expertly trained, and workshopping is what they do. Johan is one of these. He helped guide and facilitate a workshop for me resulting in clear actions paving the way forward. It was great to finish a workshop as planned without needing more meetings to discuss the same things again."

    Matt Baida

    CEO, Vast

  • "Johan joined our in Candy Crush as a UX contractor and did an exceptional job. He quickly adapted to our complex product and organization, successfully driving multiple projects. His collaboration with both the design and development teams was seamless, and the improvements he introduced to our ways of working have had a significant impact on our daily operations. Johan's expertise, efficiency, and the lasting value he brought to the team were truly appreciated, and I’d be happy to work with him again in the future"

    Grant LaFarge

    Product Director, King

  • "Johan is an absolute machine. We came to him with a clear message but a loose design brief, basically just “make my website look expensive,” and he nailed it. The result was a beautiful website we were excited to share before it was even finished. Working with him was so smooth, fast, and he made the whole process feel effortless. The response from clients has been amazing. Would work with him again in a heartbeat."

    Jonathan Courtney

    Jonathan Courtney

    CEO, AJ&Smart

  • "Johan and I worked together on several fast-paced design consulting projects. He's an incredible designer: Strong conceptual skills, technical understanding, and also very fast and meticulous in execution. Maybe most importantly, though: He is so nice. He's super easy to work with, even under pressure and in stressful situations. I consider myself lucky for having had the opportunity to work with Johan and would recommend him to anyone who needs a high caliber designer!"

    Tim Höfer

    Head of Product Design, AJ&Smart

  • "Johan helped guide large teams through complex challenges with a steady hand during our Innovation Bootcamp. Thanks to well-designed workshop setups, we got clear results in just a few hours of focused work."

    Linda Fragner

    Innovation Lead, Scania

  • "Johan has been instrumental in rationalising the complexities of authorization into a workflow and user experience which all our users can understand. Through multiple design sprints, workshops and prototyping his process has been thorough and the outputs polished and ready to go into development straight away."

    Alex Olivier

    Head of Product, Cerbos

  • "Johan's Growth Hacking Workshop was great for our team. His approach brought clarity and focus to our onboarding strategy, enabling us to better understand and meet our users' needs. The workshop helped our product team narrow down a vast set of problems and ideas to a manageable few experiments. This helped create an amazing team focus and maximized their effectiveness."

    Marvin Johnson

    Director of Product Management, Qapital

  • ''I thought I was ok at running a workshop until I realised there are master facilitators who are expertly trained, and workshopping is what they do. Johan is one of these. He helped guide and facilitate a workshop for me resulting in clear actions paving the way forward. It was great to finish a workshop as planned without needing more meetings to discuss the same things again."

    Matt Baida

    CEO, Vast

  • "Johan joined our in Candy Crush as a UX contractor and did an exceptional job. He quickly adapted to our complex product and organization, successfully driving multiple projects. His collaboration with both the design and development teams was seamless, and the improvements he introduced to our ways of working have had a significant impact on our daily operations. Johan's expertise, efficiency, and the lasting value he brought to the team were truly appreciated, and I’d be happy to work with him again in the future"

    Grant LaFarge

    Product Director, King

  • "Johan is an absolute machine. We came to him with a clear message but a loose design brief, basically just “make my website look expensive,” and he nailed it. The result was a beautiful website we were excited to share before it was even finished. Working with him was so smooth, fast, and he made the whole process feel effortless. The response from clients has been amazing. Would work with him again in a heartbeat."

    Jonathan Courtney

    Jonathan Courtney

    CEO, AJ&Smart

  • "Johan and I worked together on several fast-paced design consulting projects. He's an incredible designer: Strong conceptual skills, technical understanding, and also very fast and meticulous in execution. Maybe most importantly, though: He is so nice. He's super easy to work with, even under pressure and in stressful situations. I consider myself lucky for having had the opportunity to work with Johan and would recommend him to anyone who needs a high caliber designer!"

    Tim Höfer

    Head of Product Design, AJ&Smart

  • "Johan helped guide large teams through complex challenges with a steady hand during our Innovation Bootcamp. Thanks to well-designed workshop setups, we got clear results in just a few hours of focused work."

    Linda Fragner

    Innovation Lead, Scania

  • "Johan has been instrumental in rationalising the complexities of authorization into a workflow and user experience which all our users can understand. Through multiple design sprints, workshops and prototyping his process has been thorough and the outputs polished and ready to go into development straight away."

    Alex Olivier

    Head of Product, Cerbos

  • "Johan's Growth Hacking Workshop was great for our team. His approach brought clarity and focus to our onboarding strategy, enabling us to better understand and meet our users' needs. The workshop helped our product team narrow down a vast set of problems and ideas to a manageable few experiments. This helped create an amazing team focus and maximized their effectiveness."

    Marvin Johnson

    Director of Product Management, Qapital

  • ''I thought I was ok at running a workshop until I realised there are master facilitators who are expertly trained, and workshopping is what they do. Johan is one of these. He helped guide and facilitate a workshop for me resulting in clear actions paving the way forward. It was great to finish a workshop as planned without needing more meetings to discuss the same things again."

    Matt Baida

    CEO, Vast

  • "Johan joined our in Candy Crush as a UX contractor and did an exceptional job. He quickly adapted to our complex product and organization, successfully driving multiple projects. His collaboration with both the design and development teams was seamless, and the improvements he introduced to our ways of working have had a significant impact on our daily operations. Johan's expertise, efficiency, and the lasting value he brought to the team were truly appreciated, and I’d be happy to work with him again in the future"

    Grant LaFarge

    Product Director, King

Selected Work.

Freelance Product Designer and Workshop Facilitator with 10 years of experience. 

Portrait of CEO Johan Holst
Portrait of CEO Johan Holst
Portrait of CEO Johan Holst

About me

Howdy! I’m a designer from Sweden with a military background and a passion for creating user-friendly designs that drive real business results. I’m all about collaboration, whether it’s with developers, product managers, executives, or users.

I’ve led UX efforts across diverse projects, including building a UX team and Design System at PostNord and delivering Design Sprints for Fortune 500 clients with AJ&Smart.

Outside of work, I enjoy time with my wife, son, and our Norwich Terrier, Björn.

/ Johan Holst

Experience

2024

UX Designer

2023–2024

Product Designer

2023

Jumble

Workshop Facilitator & Strategic Partner

2022

Product Designer & Facilitator

2022

Product Designer

2019–2021

UX Design Lead

2017–2019

UX Design Consultant

2014–2017

Graphic Designer and Marketer

2012–

Montis UX

Freelance Designer

Certificates and Courses

2021

Workshopper Master Certification

AJ&Smart

2020

Design Sprint Masterclass

AJ&Smart

2018

Foundations in Design Thinking

IDEO University

2018

UX Management, Strategy & Tactics

The Interaction Design Foundation

2017

Professional Scrum Master I

Scrum.org

Education

2021

Disruptive Strategy

Harvard Business School Online

2011–2014

Graphic Design & Communication

Linköping University, Sweden

2013

Digital Arts

University of the West of Scotland

Competences

Product Design

UI Design

UX Design

Workshop Facilitation

Product Strategy

Prototyping

UX Writing

User Research

Design Thinking

3D modeling & animation

Marketing

Branding

Can work as

Product Designer

Design Lead

UX Designer

UI Designer

Scrum Master

Project Manager

Team Lead

Favorite tools

Figma

Logo

Framer

Logo

Adobe CC

FigJam

Logo

Miro

Logo

Mural

ChatGPT

Deepseek

Lovable

Logo

Spline

Midjourney

GitHub

Logo

Notion

Logo

Jira

Here, have some free knowledge.

How To Run An Effective OKR Workshop (Full Step-By-Step Guide)

In this video I guest the AJ&Smart Youtube to give you a step-by-step guide on how to facilitate a simple and effective 2-hour OKR Workshop with your team. This OKR workshop will help you and your team get clarity on what goals to focus on and how they will be measured

How To Run An Easy GROWTH HACKING Workshop (Full Step-by-Step Guide)

Growth is always important. In this video where I make a guest appearance on the AJ&Smart Youtube channel I show you how to generate great growth hacking experiments with your team.

Figma UI Design Tutorial - How To Redesign Any Website (A Beginner's Guide)

Have you ever looked at a website and wanted to tweak it a little? In this post I’ll walk through step-by-step how any beginner can quickly change things around using Figma (and some cool plugins).

Portrait of Johan Holst sitting by a laptop
Portrait of Johan Holst sitting by a laptop

Make decisions and collaborate like top-performing tech companies.

Experience the power of quick, collaborative decisions in a
3-hour, no-nonsense workshop.

Illustrations of arrows, a phone and a general theme of growth hacking
Illustrations of arrows, a phone and a general theme of growth hacking

The Faster Product Blog

I occasionally write blog posts about Product Design, Product Strategy, and Workshop & Collaboration tactics. Have a look and consider subscribing.